Day after day, all the Dior teams around the world are encouraged to be visionary, creative, audacious and agile. Thus, the House of Dior has always invested in employees to reveal their talent and personality, to build together, the Dior of tomorrow. Belgian designer Raf Simons was announced, on 11 April 2012, as the new artistic director of Christian Dior. Simons was known for his minimalist designs,[45] and this contrasted against the dramatic previous designs of Dior under Galliano. Meanwhile, Gaytten’s Spring-Summer 2012 haute-couture collection was presented as the first Dior haute-couture show ever to be held in China on 14 April in Shanghai;[49] and it was a mark of the company’s devotion to its presence in the Chinese market. Anne-Marie Muñoz, who also worked in the studio, became a loyal friend and ongoing collaborator throughout his entire career.
This virtuoso achievement in dressmaking was reached by the compression of vast volume into an adjoining sculptural reduction. “Chérie” contains over 13-and-1/2 yards of fabric that are pleated into the wasp waist. The accomplishment of grand to mince is possible only because of the couture’s expert manipulation of cloth.
Delman designer Roger Vivier created shoes as splendid as the outfits. Vibrant lipstick and perfume—Miss Dior was the first, followed by Diorama and eventually Diorissimo—completed the Dior woman’s toilette. The master merchandiser also recognized the power of personality, becoming a bit of a showman in the press. Dior’s skills led to his employment and design for various fashion icons in attempts to preserve the fashion industry during World War II. After the war, he founded and established the Dior fashion house, with his collection of the “New Look”. In 1947, the collection debuted featuring rounded shoulders, a cinched waist, and very full skirt.
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Dior prided himself on the handwork in his creations, especially when the craft generates formal possibility. By providing your contact information, you are consenting to receive marketing messages from myGemma. Dior accessories are not mass-produced and they require expert craftsmanship to create. One of the benefits of Dior prices going up is that customers are more likely to look to the resale market to make their purchase. So, if you buy a Dior item and decide to sell it in a few years, you are in a good position.
In 1938 Dior became an assistant designer for the leading couturier of Paris, Robert Piguet. Dior later said, “At last, I would get to know the mysterious means by which an idea is transformed into a dress.” During World War II (1939–45) he served in the army until France fell to Germany in 1940. Dior was one of five children born to Marie-Madeleine Dior (née Martin) and Alexandre Louis Maurice Dior, who owned a lucrative manufacturing business. The family later divided its time between Paris and a villa in Granville, France. His parents wanted him to become a diplomat, and Christian Dior studied political science at the University of Paris. However, his true passion was art, and, while in his early 20s, he began selling illustrations on the street.
This pattern was made by designer Christian Dior and based on the Napoleon III chairs used in his fashion shows. Your order will be presented in an iconic Dior couture box with a personalised message with any order. Offer your selection of Dior products in an exclusive set with a flamboyant design created by Pietro Ruffo. Christian Dior Couture leveraged Business Profiles to generate early excitement as soon as their new sneakers were released. They posted an AR Lens allowing users to try on 6 different models of their new B27 Sneakers.
On stage at The Business of Beauty’s Global Forum, Vasiliki Petrou discussed market disruption, evolving consumer behaviour and how she believes brands like K18, Tatcha, Hourglass and Dermalogica stay relevant to their consumers in a saturated market. The scope of the celebrity singer’s new Dior deal remains unknown, but industry sources say the former brand ambassador will star in a campaign lensed by Steven Klein. Christian Dior Couture’s longtime communications chief Olivier Bialobos has progressively expanded his authority over the beauty arm as well. Most recently he was named to a deputy-CEO role that oversees image and communications across both units last year. Rihanna’s appointment comes amid a long-term push to align Dior’s fashion and beauty image after decades of the two units operating rather independently despite both being owned by LVMH.
To create awareness and excitement around the launch of their new sneakers, the B27, Christian Dior Couture partnered with Snapchat. Leveraging the power of AR on Snapchat and the newly launched Business Profiles, Christian Dior Couture offered Snapchatters a beautiful and very realistic try-on experience for six different pairs of sneakers. The Lens was promoted via the AR Lens in carousel and the Snap Ad formats, and offered the possibility for users to buy them directly. By betting early on indie brands, the retailer has been able to tap into trends and capitalize on a fast-growing market. The name J’Adore came from the expression of adoration — “j’adore” — that Christian Dior himself frequently used, as did John Galliano, the designer, more recently in the house’s history. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity,” Rihanna said.
However, Saint Laurent was shortly called up for military service, and in 1961, Marc Bohan presented his first collection for the label and began a nearly three-decade reign. He was followed by Gianfranco Ferré, who manned the ship for seven years. Despite a promising injection of money and energy in 1984, when French businessman Bernard Arnault bought the fashion house, it remained a sleeping beauty until 1996, when British designer John Galliano was named to the top post. This time the store opened its doors on the Left Bank, Place Saint-Germain-des-Prés. Also this year, Victoire de Castellane became lead designer of Dior Fine Jewellery and the first Dior Fine Jewellery boutique opened in New York City. In the same year, Dior’s long watch partner Benedom joined the LVMH group.
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